11 Nov 2009 No Comments
This tutorial will allow you to utilize two different methods to allow you to set up custom segments and or reports to analyze data for 1 specific page. This was originally requested by Marketing to have a report that will show the “Network Locations” that are visiting a specific page. The following tutorial is a walkthrough of how we did this for the Marketing department.
For the first part of this tutorial, we are going to show you how to generate the report required using Advanced Segments.
Step 1: In Google Analytics, select Advanced Segments;
Step 2: Select “Create new custom segment” from the upper left corner.
Step 3: Under “Dimensions” (Green Box), select the dimension that you wish to report on. In this case it is “Page” under the “Content” section. Now drag “Page” to the Green Dimensions section. Your screen should look like the image below:
Step 4: Change the “Condition” from “Matches exactly” to “Contains”
Step 5: In the “Value” box paste the URL of the page without the www.reval.com portion. (ie. products/hedgeaccounting/Pages/Hedge-Accounting-Projects.aspx), it should match this page and highlight it like in the following image:
Once you have entered the URL, you can then preview your report by clicking on “Test Segment”, or if you are confident that this is what you are looking for, “Name segment” and click “Create segment”.
Once you have created and saved your segment, you can then go to the reporting area that you want and then apply your segment.
To apply your custom created segment to a report, do the following: Select the Report that you want to apply this to. For this I used “Visitors” > “Network Properties” > “Network Location”
Now in the upper right side of your screen, click on “All Visits” Click your Custom Segment so that it is checked, and click “All Visits” so that it is unchecked and select “Apply”.
You are now looking at that report as it applies to that specific page that you used. Just remember to turn off Custom Segments when you want to view the full reports.
For the second part of this tutorial, we are going to show you how to generate the report required using Custom Reports.
Step 1: In Google Analytics, select Custom Reporting
Step 2: Select “Create new custom report” from the upper left corner.
Step 3: Under the “Metrics” section, drag the metrics you wish to view over to the dotted Metrics boxes. For this example, I selected “Pageviews and Visits” from the “Site Usage” section.
Step 4: Add the Dimension that you wish to spefically view. In this case, we want to view a particular page, so we will select “Page” from the “Dimensions” section under “Content”.
Step 5: Now under the “Drill Down” sub “Dimension”, you will want to specify what you want to Drill Down into. In this instance, we want to see the “Network Locations” under the “Systems” “Dimension”.
From here, you can either Preview your report, or you can choose to Create your report. If you are confident that you have the information you need, go ahead and just select “Create Report”
Now to view your custom report, select Custom Reports and click the Report you wish to view. Now you will see that it shows all of the pages, not just the one you are looking for, so at the bottom of the screen you need to “Filter Page” and ensure it is using “containing” in the selection, and like the previous selection enter the page you want to filter on: (ie. /products/hedgeaccounting/Pages/default.aspx ) and click “Go”.
Now you will see that page listed and if you Click on it, you will have your report that details all the “Network Locations” that have hit that page.
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